A Cybersecurity company creates training courses with its own avatar

Key Results

In a bid to scale its business and venture into new markets, a cybersecurity company faced a significant bottleneck in the form of creating training videos. The challenges were as follows:

1. Time-consuming:The process of hiring, briefing, and depending on actors proved to be exceptionally time-consuming, impeding the company's ability to swiftly expand its operations.
2. Costly:The absence of video production skills within the team necessitated engaging expensive third-party providers, with an average cost of $3,000 per finished minute. This financial burden created a substantial obstacle to the company's scalability goals.
3. Not flexible:Traditional video shooting processes posed a challenge in terms of flexibility. Editing videos became a cumbersome task, often requiring a restart from scratch, adding complexity and time to the production timeline.
4. Localization: Creating traditional videos in multiple languages proved to be a time-consuming, costly, and challenging task to scale. The localisation process added another layer of complexity, hindering the company's ability to efficiently reach diverse markets.

The solution

With synthetic media, They were finally able to expand their training programs into different markets.

Here are the 5 reasons they opted for AI Video Production:

• Custom avatar: The creation of high-quality custom avatars, the perfect way to create personalised video content.
• Speed: You can create a high quality video 80% faster, without compromising quality.
• Localisation: You can create videos in 120+ languages, which really helps scaling a business by quickly addressing customer needs in native language.
• Flexibility: You can quickly edit a video and generate a new version in minutes. In fact, It saved a month worth of work to update some old courses.
• Ease of use: The platform is easy to use and includes all the necessary video editing features to create high-quality training videos without the need for additional tools.